B2B CASE

About the Customer

Placing cutting-edge marketing talent and marketing executives nationwide.

Goals

  • Grow website traffic year over year.
  • Increase lead generation year over year.

Target Audience

US companies looking for mid- to executive-level marketers, focus on F500 employers.

 Lead Chart Overtime

Traffic Chart Overtime

Challenges

High competition in the recruitment industry (hundreds of recruitment agencies and headhunters offering executive search services). High demand for cutting-edge marketing talent with decreasing pool of A+ talent.

What We Recommended to Achieve Goals

How We Did It

Search engine optimization strategy was developed for the customer based on thorough research of the industry and business audit. As a result, metrics like website speed, time on site, sessions, and total amount of visitors tripled in year 1. New semantic content structure was developed. Increase in conversion rate was recorded by the end of the first month of optimization.

A video interview guide was produced for YouTube. The guide was designed to help candidates prepare for interviews and help establish MarketPro as a thought leader in marketing recruitment space. A series of employer-centered videos was produced to help employers navigate the complex space of hiring cutting-edge marketers. The videos were successfully repurposed for YouTube advertising campaigns, LinkedIn campaigns, and SEO boost shortly after.

LinkedIn is known as the go-to platform for recruiters and talent alike. Advanced targeting options of their advertising platform allowed us to build efficient campaigns reaching decision-makers in all industries and company sizes. Unique content developed by the agency powered brand awareness and engagement on LinkedIn resulting in leads and significant website traffic.

Retargeting is one of the best ways to double your marketing ROI. We tested a number of retargeting options, such as AdRoll, LinkedIn ads, YouTube ads, Facebook ads, and more. Utilizing Hubspot as marketing intelligence platform, we were able to track all metrics, from leads generated directly from retargeting offers to leads that were “assisted” by the campaigns, thus minimizing spend and maximizing efficiency.