Case: Personal Brand Promotion
on Instagram & Facebook

From zero…

Olena Lifestyle is all about fashion, beauty, traveling, cooking — topics that are of interest to women between 20-40 years old.

…to success

Thanks to the power of social networks, the brand has become popular around the world.

Community Statistics: Before and After

6,720

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4.5 mln

Facebook Followers

12,600

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190 k

Facebook Reach

5,200

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178 k

Instagram Followers

8,760

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1.2 mln

Instagram Reach

GOALS:

Boost public awareness of the personal brand

Increase engagement of the target audience and their interaction with posts

Boost audience loyalty

Double the number of followers on social media

HOW WE DID IT:

1. Audit of communities On Instagram and Facebook. Analysis of  target audience. Strategy development.

2. Development of the brand’s identity (look and feel), logo.

3. Analysis of tags and geotagging.

4. We regularly filled the feeds with content that is interesting to the target audience, created memorable stories.

5. Developed collaborations with other major Instagram bloggers, celebrities, artists, and designers.

RESULTS:

growth smm

Followers and reach on Instagram and Facebook grew more than x 100.

world smm

The personal brand is known worldwide; 45% of subscribers are outside the United States.

like smm

Engagement increased by 100% +.

RESULTS:

growth smm

Followers and reach on Instagram and Facebook grew more than x 100.

world smm

The personal brand is known worldwide; 45% of subscribers are outside the United States.

like smm

Engagement increased by 100% +.