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Is There Such Thing as Free Social Marketing Anymore?

Olena EatonNovember 26, 2014
216 0

To give some context to this debate, it’s worth looking at the evidence that’s stacking up against Facebook. Facebook has been relatively open about its desire to restrict organic reach. In a sales deck distributed to ad partners at the end of 2013, Facebook stated: “We expect organic distribution of an individual page’s posts to […]

Marketing Strategies: 8 Landing Page Design Best Practices

Olena EatonNovember 25, 2014
354 0

If you have a landing page, it is a good time to review the effectiveness of that landing page and consider whether it needs a refresh or update. If you do not have a landing page, it is time to create one. While conversions can (and do) happen on the home page of a business […]

social marketing

Is There Such Thing as Free Social Marketing Anymore?

Olena Eaton November 26, 2014
216 0

To give some context to this debate, it’s worth looking at the evidence that’s stacking up against Facebook. Facebook has been relatively open about its desire to restrict organic reach. In a sales deck distributed to ad partners at the end of 2013, Facebook stated: “We expect organic distribution of an individual page’s posts to […]

How to Build an Actionable Social Media Marketing Plan

Olena Eaton November 22, 2014
17,274 0

When I went rock climbing for the first time, I had no idea what I was doing. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. It ‘d help to have a plan, and social media marketing is much like that. If […]