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What Separates Good Content Marketers from Great Content Marketers – Video Joe Pulizzi, Founder of Content Marketing Institute, shares some insight from the 2015 original content marketing research. This year we focused on B2B, B2C and non-profit. Our research covers North America, Australia and UK.  For more information or to download the reports: http://contentmarketinginstitute.com/research/ About Content […]

Social Media Metrics: Unfiltered Truth about the REAL ROI

Olena EatonNovember 27, 2014
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Social Media Metrics That C-Level Executives Want to See – Video I am starting this article with a well done video intro by Social 5150. “Social media ROI is what every CMO, CEO and COO wants out of their social initiative, especially those who are taking that first step into social. But what is ROI […]

social marketing

Social Media Metrics: Unfiltered Truth about the REAL ROI

Olena Eaton November 27, 2014
2,144 0

Social Media Metrics That C-Level Executives Want to See – Video I am starting this article with a well done video intro by Social 5150. “Social media ROI is what every CMO, CEO and COO wants out of their social initiative, especially those who are taking that first step into social. But what is ROI […]

Is There Such Thing as Free Social Marketing Anymore?

Olena Eaton November 26, 2014
217 0

To give some context to this debate, it’s worth looking at the evidence that’s stacking up against Facebook. Facebook has been relatively open about its desire to restrict organic reach. In a sales deck distributed to ad partners at the end of 2013, Facebook stated: “We expect organic distribution of an individual page’s posts to […]